Soccer
Soccer Shoes Lead Sales Across All Regions
How cleaning and standardizing 25,000 Nike sales records revealed soccer as the top-performing category
Soccer Shoes Lead Sales Across All Regions
After cleaning and standardizing 25,000 sales records in the Nike dataset from Kaggle, I uncovered a clear trend: Soccer shoes lead sales across all regions, outperforming Basketball, Running, Lifestyle, and Training products.
The cleaning process involved:
- Standardizing product sizes (numeric vs letters)
- Fixing inconsistent text formatting in product names
- Converting dates and numeric values into analysis-ready formats
- Handling missing and outlier values
This work turned messy, unstructured data into actionable insights that reveal consumer preferences and sales trends.
Takeaway: Soccer shoes aren't just popular—they're the top-selling category across regions, which could inform inventory planning, promotions, and marketing strategies.